Recently, we rarely hear positive news about domestic dairy farming, and we are seeing more reports of uncertain futures. The number of dairy farms in Japan has decreased to one-fifth of its former size in 30 years, and is currently facing a harsh reality of a decline of 5% per year. In particular, the decline has accelerated in recent years due to production adjustments and soaring material prices.
On the other hand, domestic consumption of dairy products is on the rise, and foreign dairy products are being actively imported, making dairy farming an industry with hidden potential. Compared to Japan's food self-sufficiency rate of 38%, Japan's dairy self-sufficiency rate is 59%, which at first glance seems high, but Japan relies heavily on imports of feed from overseas, and the net domestic self-sufficiency rate from domestically produced feed is only 26%.
"Creating the best customer experience with the smiles of producers" is our corporate philosophy (mission). By creating a system that delivers the ingenuity of producers to consumers, we will work to revitalize domestic dairy farming, create new customer experiences, and revitalize local areas.
We achieve this by providing our customers with grass-fed milk that is superior in terms of taste, health, the environment and animal welfare.